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ZOHO x Encubay
Showcased Zoho as a trusted growth partner through flagship events and immersive demos, engaging 300+ founders and enabling live CRM adoption across India and UAE.
Objective
To increase visibility and adoption of Zoho’s CRM and product suite among growth-stage startups in UAE and India.
Encubay’s Role x Strategy
Collaborated on Encubay Global Immersion Week – Dubai, a 3-day marathon bringing together founders, VCs, family offices, and global delegates exploring UAE expansion.
Integrated Zoho leadership into key panels and formats to drive product storytelling and domain authority.
Hosted an immersive Zoho-led workshop and demo at the flagship Power Circle in DIFC, enabling real-time CRM engagement with growth-stage startups.
Featured Zoho as Headline Sponsor at the Aspire. Inspire. Build an Empire Summit, engaging 35+ nationalities and spotlighting digital tools for scale.
Outcomes
✅ Engaged 300+ founders and investors from India & UAE startup ecosystems
✅ Enabled live CRM product discovery and trial conversations with targeted startup audiences
✅ Elevated Zoho’s positioning as a trusted growth partner for startups entering or scaling in the Middle East