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VIRGIO x Encubay | Power Circle Dubai
Launched VIRGIO’s workwear line with a curated Power Circle and live brand shoot, engaging 65+ ecosystem leaders and generating high-impact cultural content that positioned the brand as conscious and purpose-driven.
Objective
VIRGIO aimed to build brand visibility and launch its new workwear line tailored for ambitious, purpose-led women.
Encubay’s Role x Strategy
🔹 Curated a signature Power Circle to anchor the brand in real, values-driven conversations on conscious leadership and capital.
🔹 Brought together a diverse speaker lineup spanning AI, venture capital, sustainability, and policy, all dressed in VIRGIO’s new line to embody the brand ethos in action.
🔹 Hosted a live brand campaign shoot during the event, capturing high-impact visual content featuring real women navigating work and life
Outcomes
✅ Engaged 65+ high-influence founders, investors, and ecosystem enablers
✅ Launched VIRGIO’s workwear line with owned visual content that was cost-effective, culturally resonant, and way more effective than traditional influencer placements.
✅ Positioned VIRGIO as a conscious brand aligned with progressive entrepreneurship and influential women in the UAE
✅ Campaign content assets and footage that can be leveraged across digital at any time.
Featured diverse, purpose-led speakers to explore narratives around sustainable growth, strategic funding, and mindful entrepreneurship:
• Purvi Munot – Founder, SAV | On financial clarity and intentional wealth
• Leena Khalil – Partner, Key Capital (ex-Mumzworld) | On capital timing and founder resilience
• Zara Basharat Higgs – ex-TikTok | On authentic brand building
• Amanda Grögor – AZRAQ | On sustainability as a competitive advantage