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Tanishq x Encubay
Drove Tanishq’s UAE relevance via flagship events, curated touchpoints, and premium gifting, boosting showroom footfall and brand equity among multicultural, influential women.
Objective
Tanishq aimed to deepen relevance among premium, diverse nationalities and position its brand as the jeweller of choice for influential women entrepreneurs, HNIs, and decision-makers in new markets like the UAE.
Encubay’s Role x Strategy
🔹 Partnered with Tanishq across two consecutive years for high-impact events—Aspire. Inspire. Build an Empire Conference (Dubai) and the Encubay Global Immersion Week Investor Showcase.
🔹 Integrated Tanishq into premium founder-investor touchpoints, digital content and gifts and in-store vouchers distributed to HNIs, judges, and global speakers—encouraging them to visit stores.
Outcomes
✅ Drove footfall to Tanishq showrooms via strategic voucher redemptions and offline touchpoints
✅ Strengthened brand equity among multicultural Indian, Emirati, and expat communities.)
✅ Positioned Tanishq as an aspirational, culturally relevant brand supporting ambitious, purpose-led women
✅ Generated organic brand conversations and digital content via event highlights and speaker gifting moments