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Simplified.AI x Encubay
Boosted Simplified.AI’s adoption with 500K+ impressions, 600+ founder engagements, and immersive campaigns positioning it as the go-to AI tool for marketing-led growth.
Objective
Simplified.AI, a US-based AI-powered content creation platform wanted to accelerate product adoption through targeted founder engagement
Encubay’s Role x Strategy
🔹 Executed an aggressive digital push across LinkedIn, Instagram, Email Marketing with co-branded videos, testimonials, and reels focused on use cases for Simplified.AI.
🔹 Launched FoundHER Spotlight — a LinkedIn Live series powered by Encubay, featuring interviews with growth leaders sharing how they use tech, AI, and automation to scale efficiently.
🔹 Organized interactive webinars to demonstrate the product’s real-world application in content-heavy businesses.
🔹 Integrated Simplified.AI as a supporting sponsor at Encubay Global Immersion Week, driving brand exposure across the UAE’s investor and founder ecosystem.
Outcomes
✅ Drove product interest and trial from startups and strengthened Simplified.AI’s brand association with innovation
✅ Reached 500,000+ digital impressions through founder-led content series and co-branded assets
✅ Positioned Simplified.AI as a valuable solution for marketing-led growth among female founders
✅ Engaged 600+ entrepreneurs across India and the UAE through immersive events and online campaigns