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Seamless x Encubay
Boosted Seamless Middle East’s visibility with 80+ demo pod leads, 100K+ impressions, and equity-led programming that spotlighted influential women in tech and entrepreneurship.
Objective
Seamless Middle East, one of the region’s largest platforms for e-commerce, fintech, and digital transformation, sought to increase footfall at Dubai World Trade Centre and drive startup registrations for demo pods at the summit.
Encubay’s Role x Strategy
🔹 Encubay was the Official Equity Partner, driving an aggressive social media, email and WhatsApp campaign to drive sign-ups
🔹 Curated a mainstage panel, "Wealth Reimagined: Bridging the Gender Gap in Entrepreneurship and Investing", spotlighting leading women in tech, media, and capital.
🔹 Engaged high growth digital women entrepreneurs as speakers like:
Rajani Nalla – Founder & CEO, Trusity
Sallyann Della Casa – Founder, GLEAC (AI x Human Capital platform)
Amira Soliman – Regional Fintech Expert
Reim El Houni – Award-winning Media Strategist, CEO, Ti22 Films
Ankita Bhatia Dhawan – Creative-Tech Marketing Leader, Storytelling + Automation Strategist
Outcomes
✅ Drove 80+ leads for demo pods at the World Trade Centre
✅ Created awareness about Seamless as an influential global event across our global network
✅ Engaged 100,000+ readers and impressions across Encubay’s digital campaigns