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Rukam Capital x Encubay
Built Rukam Capital’s global visibility and investor pipeline through phased brand leadership, curated LP engagement, and strategic access across India, UAE, and Singapore, driving 50+ investor conversations and 1M+ digital impressions.
Objective
Drive awareness and investor interest in Rukam Capital’s consumer-focused fund.
Encubay’s Role x Strategy:
To cut through the noise in the saturated VC landscape, Encubay built a high-touch, phased approach focused on personal brand elevation, curated investor access, and global thought leadership.
Over a 12-month association,
Phase 1: Global Platform Integration & Personal Brand Building
Positioned Archana as the face of Encubay Global Immersion Week, leading the largest delegation of Indian women founders to Dubai.
Spotlighted her across high-impact events, creating brand affinity with 50+ regional stakeholders in the MENA startup ecosystem.
Elevated Archana Jahagirdar as a visible and credible global woman in venture capital from India
Phase 2: Curated Investor Engagement
Hosted private, invite-only Majlis dinners in the UAE to facilitate strategic introductions with HNIs, family offices, and LPs.
Warm introductions to capital allocators and warm leads via Encubay’s investor and leader network
Phase 3: Thought Leadership & Strategic Access
Secured speaking engagements for Archana at STEP Conference and India Global Forum, aligning her voice with key startup and investor audiences.
Amplified her thought leadership through targeted PR and founder-focused showcases, increasing Rukam’s recall in both India and the UAE.
Phase 4: Global Brand Amplification
Positioned Archana as the torchbearer of The 2025 Wealth Shift, culminating in her presence at World Economic Forum – Davos.
Partnered with Waterfield Advisors, unlocking access to curated LP networks and wealth managers.
Led high-touch engagements across Mumbai, Abu Dhabi, and Singapore, furthering her visibility as a global VC voice shaping the future of consumer investing.
Outcomes
✅ Facilitated 50+ warm investor conversations
✅ Amplified Rukam Capital’s visibility across 3 strategic markets – India, UAE, and Singapore
✅ Enabled targeted access to 200+ curated founders and ecosystem leaders aligned with Rukam’s consumer innovation thesis.
✅ Drove 1 Million+ digital impressions through integrated storytelling, strategic PR, content and brand recall campaigns.