HUB71 x Encubay
Launched HUB71’s Wealth Shift 2025 with 80+ founders, VCs, and leaders, driving global visibility for Abu Dhabi as the capital of inclusive innovation and wealth creation.

Objective
HUB71, the tech ecosystem under Abu Dhabi Global Market, aimed to establish Abu Dhabi as a global hub for inclusive innovation, investment, and wealth creation.
Hosted the 2025 Wealth Shift launch, highlighting the $30T+ global wealth transfer to women, focusing on investing, entrepreneurship, and intergenerational wealth.
Hosted a high-impact, cross-cultural event featuring notable speakers from the MENA region, including:
H.E. Shaikha Al Nowais – Rotana Group
Shafeena Yusuff Ali – Second-gen business leader at Lulu Group
Archana Jahagirdar – Top 20 Women in Venture Capital, General Partner at Rukam Capital
Amiri Gandhi – Founder of Kidz Factory UAE
Outcomes
Positioning Abu Dhabi city and HUB71 as the lever of Startup innovation, Capital of Inclusive Innovation
Engaged 80+ founders, VCs, family offices, and corporate leaders on the wealth creation dialogue
Generated high-impact social media reach across India and UAE - spotlighting Abu Dhabi as the next global hub for entrepreneurship and capital flow
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