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Eureka x Encubay
Engaged 1,000+ founders and drove 180+ quality applications for the GCC’s largest startup challenge, enabling women-led ventures to access $100K equity-free capital and global visibility.
Objective
Under the esteemed patronage of H.E. Sheikh Nahayan bin Mabarak Al Nahyan, Gulf Islamic Investments (GII), in partnership with IIT Bombay, launched the Eureka! GCC Founder Challenge — Asia’s largest business model competition — to accelerate startup innovation across the GCC.
Encubay’s Role x Strategy
🔹 Appointed as the lead partner for women founder engagement, ensuring greater representation and mentorship access for female entrepreneurs.
🔹 Executed targeted outreach via digital, social, and email campaigns, driving high-quality applications from UAE’s diverse founder base.
🔹 Curated thought-leadership programming at the Grand Finale across two consecutive years — spotlighting how women are reshaping capital access, investing, and legacy building.
🔹 Featured influential voices including:
Leena Khalil (Partner, Key Capital & Co-Founder, Mumzworld)
Ishneet Kaur (Head of International Business, VIRGIO)
…who led powerful dialogues on conscious capital, entrepreneurship, and wealth creation.
Outcomes
✅ Drove 180+ high-quality applications from across the GCC
✅ Reached 1,000+ founders through multi-channel engagement
✅ Enabled women-led ventures to compete for $100K in equity-free capital
✅ Delivered two years of curated programming on entrepreneurship, fundraising, and inclusive leadership