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30 trillion
In the next 5 years, 30 trillion is going to pass into the hands of women and they're going to control over 50% of the global wealth.
-Ida Liu, Global Head, Citi Private Bank
50%
By 2025, women will control over 50% of global wealth, driving a revolution in investment priorities.
-wion news
THIS ISN'T JUST A SHIFT IN NUMBER
—it’s a shift in power.
This unprecedented shift represents a critical moment for businesses, financial institutions, and brands to engage with women as investors, leaders, and decision-makers of tomorrow.
Unveiling our theme for 2025
Building a future enriched with women’s participation in Entrepreneurship and Investing.
THE 2025 WEALTH SHIFT
OUR GOALS
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Spark a wave of finacially educated women prepared to lead the future of investment decisions
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Inspire organisations to prioritise gender equity in their financial strategies.
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Encourage more women to actively create and invest wealth.
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An inclusive, equitable and prosperous world where women create wealth and influence changes.
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Founder Encubay
Deeksha Ahuja
”Enabling women to take on greater financial decision-making roles is essential in today's landscape. As a business network committed to diversity, we view this shift as a significant step toward achieving gender parity across various sectors.”
Founder & Managing Director, Rukam Capital
Archana Jahagirdar
“By recognizing and embracing the 2025 Wealth Shift, we can unlock new opportunities for innovation, collaboration, and growth. Let’s seize this once-in-a-generation opportunity to empower women and shape a prosperous future for all.”
Co-Founder Encubay
Avneet Kohli
“This unprecedented transfer of wealth to women —is a once-in-a-generation opportunity to transform how wealth is leveraged to drive impact, equity, and innovation. The 2025 Wealth Shift is a historical moment where we’ll see a significant shift in investment trends."
THE WEALTH SHIFT MOVEMENT IN Q1
THE ACTION HAS BEGUN
What's Next?
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How can you engage?
BECOME AN
ANNUAL PARTNER
Unparalleled Access
Over a 3-month relationship, Encubay will undertake multiple engagements across online and offline mediums tailored to your business goals.
SPONSOR AN
EVENT
Global Exposure
Showcase your commitment to gender equity and inclusive innovation by supporting conferences and delegation formats with unparalleled access to decision-makers, founders & investors.
JOIN US AT WORLD ECONOMIC FORUM 2026
Champion financial empowerment
Partnering with Encubay at the 2026 Finale - held alongside the World Economic Forum, the nexus of global business leadership - offers organizations a powerful platform to champion women’s economic empowerment, innovation, and inclusive wealth creation.
The next five years mark a groundbreaking change — where women will redefine how wealth is created, managed, and invested.
At Encubay, we believe this isn’t just a shift in numbers; it’s a shift in Power, Purpose, and Priorities.